We need to stop thinking “Sales” and “Marketing” are dirty words! They’re already part of our job! As artist we all get hung up on the “WHAT” & “HOW” when it comes to making our work! This is SO important! Our product as artist is for the most part why we started our businesses. The issue comes when we go to SELL our work! I know in the past I have fallen victim to the thought process of “I made it and it can speak for itself” and it can, though only to a point! There comes a time that we all need to realize that our art IS OUR BUSINESS IS PRODUCT! We need to build a structure around that product that: 1) Hooks people and gets them interested/ catch their attention! 2) Delivers a message! 3) Asks for their money in exchange for your art! This episode dives deep into how you can start to think about the selling of your art differently. I hope it gives you some Gold Nuggets and Gems you can start to implement in your business! Enjoy! MF
We need to stop thinking “Sales” and “Marketing” are dirty words! They’re already part of our job! As artist we all get hung up on the “WHAT” & “HOW” when it comes to making our work! This is SO important! Our product as artist is for the most part why we started our businesses. The issue comes when we go to SELL our work! I know in the past I have fallen victim to the thought process of “I made it and it can speak for itself” and it can, though only to a point! There comes a time that we all need to realize that our art IS OUR BUSINESS IS PRODUCT! We need to build a structure around that product that:
1) Hooks people and gets them interested/ catch their attention!
2) Delivers a message!
3) Asks for their money in exchange for your art!
This episode dives deep into how you can start to think about the selling of your art differently. I hope it gives you some Gold Nuggets and Gems you can start to implement in your business!
Enjoy!
MF
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